ESF+ Programme - Online information session for award-winning SETU TV & media production course
Aspiring television and film producers, directors and editors - particularly those interested in creating content for digital marketing, and who focus on sport - are invited to an online information session on Monday 26 August at 6.30pm.
Information will be provided on the award-winning Higher Diploma in Arts in Television and Media Production | Ard-Dioplóma sna hEalaíona i Léiriú Teilifís, developed by SETU and Nemeton TV in partnership with Udarás na Gaeltachta.
The session will be of particular interest to those focussing on digital marketing and sport as the course will contain a new module - Marketing for Television and Digital Content and a new series of workshops and lecturers for this module – Creating Content for Digital Marketing with an elective focus on Sport.
This programme is supported by Gréasan na Meán Skillnet through the ESF+ programme, co-funded by the Government of Ireland and the European Union (www.eufunds.ie), and delivered bilingually by industry experts with academic and/or professional backgrounds in Digital Marketing.
Marketing for Television and Digital Content – Sports Broadcasting
About the course:
With a focus on ‘What Does a Marketing Strategy Look Like?’ Each student will have the opportunity to create a marketing strategy.
Blogs, podcasts, social media, and print media, generating followers and interest will be part of the indicative content.
Each student will also be supported with one-to-one tutorials to deliver an element of the strategy they create. This can be for their main film and/or for a sports project.
Eight-month course blends practical workshops through a three-day block release, with online tutorials.
Course to be uniquely tailored to the needs of those wishing to upskill or retrain while working, and to students living further afield to avail of the course.
Photo by Mikael Blomkvist.
Aims of the course
To give students a thorough understanding of the key steps in the development of a television programme, drama or corporate digital content, in particular the role of marketing in the development process.
Familiarise students with budgeting, submission, and pitching processes when presenting television programme ideas to broadcasters and when presenting a video proposal to a corporate client.
Examine distribution models and the role of social media in a digital context and show students how to identify the range of funding sources available for television programming.
Critically examine the elements that make up the television programme, and apply that to the creation of budgets, submissions, publicity plans, contracts and distribution.
Critically discuss how the Audio-Visual industry operates and how to deal with digital marketing clients.
Critique the role of Facebook, YouTube and Vimeo in creating digital video content and digital marketing theory of why videos go viral.
The course will also examine Irish and UK broadcasters (how they work, what they want, how to find out), Intellectual Property rights, contracts, identifying funding sources and application procedures, understanding audiences, and the distribution models which govern television and online programming.
Assessment model
Continuous Assessment via presentations and assignments
Credits: 5 Level: Advanced
Gréasán na Meán Skillnet ESF+ Programme co funded by the Government of Ireland and the European Union. (www.eufunds.ie)
The Information Session runs from 18:30 - 19:15 on Mon 26 August. There is no fee to attend. To register your interest in this event, email moira.sweeney@setu.ie.
The Higher Diploma in Arts in Television and Media Production commences on Monday, 23 September 2024.For more information email: traenail@nemeton.ie or moira.sweeney@setu.ie.
